Alex Morgan — UX/UI Design

B2b Marketplace

B2b Marketplace project preview
High-fidelity comps

Background

Process

Discovery

Ran collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this principle matters.

Account